Impact
Real Estate Management
Restoring Honesty and Integrity to Real Estate Management
By Shannon Terrell-Ernest
Going solo, doing It your own way, the right way. That's what the
three principals of Impact Real Estate Management decided to do.
When the three met five years ago, they all had the same Idea. They
agreed many in the management business were providing consumers with
Inferior service; not to mention the indictments for corruption that
had recently rocked the Industry. Mismanagement was running rampant;
they decided to do something about it.

Impact Real Estate Management Inc. opened its doors for business
In April 1997. Gregory Cohen, Andrew Posner and Stuart Halper,
who prior to this had worked together in another management firm,
felt that they could provide better service than was being offered
at existing real estate management companies. Posner and Cohen,
who happen to be In-laws, joined with Halper who was an attorney
working with the firm, to create Impact. "We knew we could
do a much better job," Halper says.
Currently located in Flushing, Queens, Impact currently manages
25 cooperatives, condominiums and a few rentals. They manage
properties In Brooklyn, Queens and Staten Island averaging 70 units
although they have managed as many as 140 units. The buildings
range from walk-ups to high-rises to garden style dwellings. At
present, they are pursuing Registered Apartment Manager (RAM) certification.
Lessons Learned
To create a firm that would provide quality service, the principals
of Impact drew on both positive and negative experiences. Cohen
says that as a managing agent he had the opportunity to deal with
clients directly and hear their complaints and concerns. A
consistent problem was that “agents were switched from one
building to another just as they became familiar with it,” Cohen
says. He recalls one building that had five managing agents
in two years. He believes the constant transfer of managers
from one complex to the next was unfair to clients. "They didn't
have time to become familiar with the agent. Also just as the
manager familiarizes himself with a building, he is reassigned to
another one."
Recognizing such faults has allowed Impact to provide a higher level
of service, much to the satisfaction of their clientele. At
Impact, the clients deal directly with the principals. "They're
right on the ball," says Joseph A. Merica, board president of
a 112-unlt Staten Island condominium that Impact manages. "They
are always available to the board when necessary. "
Merica claims he can not say enough about how well Impact handles
his building's affairs. During the three years they've been with
Impact, they say they have had no problems with their management
policies and procedures. One feature that Merica says he likes
about Impact is that they are very attentive and aware of their clients'
needs. They tour Merica's condo monthly, an Impact representative
always attends their board meetings, and they conduct inspections
when the board requests It. "They are sharp guys," says
Merica who also credits Impact with assisting their condo in becoming
more technologically adept and up-to-date. He believes that
a major factor of their success is due to their small staff (which
consists of ten people Including the three principals). "The
office support staff, as well as the principals, keep things running
smoothly," he states.
Facing Problem. Head-On
One problem that Merica's Staten Island condo faced was in transferring
banks that held their accounts. "They jumped in and handled
it well," he says. Impact worked with the bank to ensure
a smooth transfer and made it possible for the condo's auditors to
complete their reports. They also have maintained a good rapport
with the contractors the condo deals with regularly, such as landscapers,
maintenance professionals, and utility companies so that any problems
can be alleviated.
Merica also compliments the way Impact handles arrears. "They
send out notices to those who are behind in a timely fashion." He
says their persistence and distribution of notices has eliminated
arrears as a serious problem by addressing it before it is blown
out of proportion. "Impact is available around the clock
and on weekends and this is something I really appreciate." He
also likes the fact that Impact has an attorney on staff. "That's
been a plus," he says.
Another satisfied customer is Ashok Mathias, a CPA who has been
president of his 75-unit, Elmhurst, Queens co-op for over seven years. In
those years he's worked with a few management companies and he says
he's had experience with different management styles and considers
Impact Real Estate Management the best so far. "They're
more hands on," Mathias says. "There's more of a personal
Interest on their side."
When It comes to getting things done, Mathias adds that Impact personally
ensures that the building's best interests are always served. He
says that since Impact took over, their water bill has decreased. "They
called the water company and renegotiated the water contract to get
a cheaper rate." In addition, he says they have been able to
cut other costs including repair expenses. "They shopped
around to get a good deal on some roofing work."
One of their most monumental improvements Impact has helped with
Is creating a reserve fund In the building. "We were always
running at a deficit," Mathias says. For the first time
in 20 years the building has a reserve of almost $150,000. Mathias
contributes that to Impact Real Estate Management.
When asked to describe Impact, Ronald Levine, board president of
the Fountain Terrace Owners in the Gravesend area of Brooklyn, uses
the words "excellent" and "the best." Having
worked with Impact for close to a year he says, "They're honest
and the response is fantastic. I can call them at 2am and they
will respond immedidately. These are the things that count."
Impact's web site, www.lmpact-management.com, provides current and
potential clients with information about the company's background
and current operation procedures. "Clients can e-mall
us with their concerns and view the services we have to offer,” says
Cohen. The site also has information about New York City and
has a monthly topics section that is still being developed. One
visit to the web site will give a detailed description of what Impact
Real Estate Management offer’s its customers.
Cooperator: What do you think sets Impact Management apart from
the rest of your competition?
Andrew Posner: What makes us different Is the team effort. Everyone
in the office works on all of the accounts. If you call the
office, anyone can assist you because we're all familiar with the
buildings. And, although you may not like It, we tell you the
truth. That's what we saw lacking in the management community.
Stuart Halper: We're hands on. Essentially, everyone in the
office gets involved. There's a collective effort.
Gregory Cohen: When a client calls they deal directly with a person
not voice mall. We have an attorney on staff and our clients
get to deal with the principals directly. We're large enough
to handle our client's needs and small enough to know what’s
going on in every single building. Every client has different
needs. By being hands on we are able to tailor our programs
to meet their individual needs.
C. What led you to management?
AP: It was a natural progression; Greg and I own property together.
GC: I initially worked for private owners, then I worked for few
management companies. Most clients In the companies I worked
for didn't get to deal with the principals directly. When I
was a managing agent I was switched from building to building, which
Is unfair to the client.
SH: I had a client with a dishonest manager. He was later convicted. We
knew we could do a much better job.
C: What obstacles have you overcome?
SH: One condo we took over was in deep straits. They had a
negative reserve. Their liabilities outweighed their assets. Now
they have a $200,000 to $300,000 reserve fund-we were behind that.
C: How did you turn it around? What actions did you take
to resolve the problem?
SH: They had two units in foreclosure. We bought the two units
and sold them for a $30,000 to $40,000 profit each. We also
properly negotiated cellular antennas for them, which brings in a
profit of $25,000 yearly. They have not had a maintenance increase
in four years. They are flush with cash.
C: What are your major accomplishments?
SH: Seeing buildings come back to health.
GC: Taking properties in financial turmoil and turning them around.
C: What are some of the future goals of Impact Management?
AP: We've recently expanded our Flushing office and In the next
three to six months, we will be opening an office in Manhattan.
GC: We're looking to expand without losing site of the client's
needs. We want to interact with the clients on a web base. We'll
also be adding a brokerage division In the future.
SH: It's been a spectacular ride.
Ms. Terrell-Ernest is a freelance writer living in Queens, New York.
back to top |